He dropped out of the University to begin ARREYB Media, an online company which he began in the midst of a heavy crisis with gun battles and shootings in his country Cameroon.
From scratch, he started from his student room using a phone and laptop his elder brother gifted him.
By the time he graduated in December 2019, Arrey had spent the last 3 years living solely on social media, being featured live on the BBC World Service, British Council's Top 100 worldwide and InfinityBA USA.
With his team, Arrey has built an insight driven online advertising prowess, running even online presidential campaigns in the 2018 Cameroon Presidential elections.